India-Pakistan Cricket Rivalry: The Earnings and Learnings of Business
India-Pakistan Cricket Rivalry: The Earnings and Learnings of Business Excerpt:- Imagine more than 100,000 fans in the world's biggest cricket stadium watching an India-Pakistan match, while millions more stream it online, bringing in huge amounts of money. Broadcasting rights alone make over $100 million, and ticket sales and merchandise hit record highs. Sponsors invest millions for the global exposure. This cricket match isn't just a game; it's a big business event that combines passion with huge profits, changing the way international sports make money.