The social bottleneck in our fight against climate change

It is evident that there is inequality amongst people who are contributing to the already critical climate crisis and people who are most impacted by it. It's high time that people ask questions about the suffering implied on them as a result of someone else’s actions. According to a report published in 2019, the super-rich 1% were responsible for more carbon emissions than 66% of humanity (5 billion people.) 

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Social Identity and Stereotypes

Stereotypes, at their core, are mental shortcuts – cognitive mechanisms that help individuals navigate the overwhelming amount of information they encounter daily. These mental templates categorize people based on characteristics, traits, or attributes. In essence, stereotypes simplify the world, providing a framework for processing information quickly. However, the oversimplification inherent in stereotypes often leads to a distorted view of reality. For example, the stereotype that associates athleticism with a specific gender might overlook the vast diversity of talents and interests within individuals.

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